A grocery startup that delivers so-called “ugly produce” has found its new home in Olivette’s Dielman Industrial Park.
The San Francisco-based Imperfect Produce will launch this week, August 5th, serving the St. Louis Metropolitan area. The company aims to lessen food waste by delivering so-called “ugly produce” and other spare food products directly to customers through a subscription service. Subscription prices start at $12. Imperfect was founded to assist with the 20 billion pounds of produce that currently go to waste on farms every year.
The company will start with eight local employees with plans to hire more St. Louis employees as it continues to grow in the region.
Imperfect operates in more than 20 markets nationwide with plans to expand to at least 40 new cities by the end of the year. The company says it has raised $47 million since its founding in 2015, with help from one of its investors, NBA star Kevin Durant.
According to their website, “in a world obsessed with perfection, we're here to show the beauty in imperfection. We're here to make a statement that our differences are what make us beautiful. We invite you to join our community and help us build a less wasteful world that's as beautiful as it is delicious!”
Next door to Imperfect Produce, is the company Really Big Color Books Inc. RBCB is a multi-national company specializing in children's coloring & activity book development and distribution.
The company's mission is to provide classic, colorful and unique coloring and activity book products to all clients. When you think kids coloring books, think ColoringBook.com!
Look into both these awesome Olivette businesses today!
St. Louis Business Journal
Imperfect Produce website
Really Big Color Books Inc. website